About Us

Our Mission

Well World Group is committed to helping organizations craft and implement brilliant customer experiences that not only enrich the lives of employees and guests, but MAXIMIZE PROFIT.  Our work disseminates through the clutter, achieves clarity in direction, assesses your operations and creates engaged teams.


Highly satisfied guests equal a highly profitable business.


Each of us offer a unique set of experiences that will help you achieve your goals

dk150x100Debra Koerner

“I will help you define and craft flawless guest experiences.”

For fifteen years, Debra kept the companies with which she worked healthy by using her expertise in creating spectacular customer experiences. As a Fortune 250 Executive responsible for leading the customer experience in an 800 unit franchise system, Debra was instrumental in monumental guest satisfaction score increases, improved employee engagement and most importantly, increased profit.

Feeling the drive to create her own company within the wellness industry, she co-founded imassage, Inc., a massage education and consulting company focused on helping therapists extend their careers, in 2007.  In 2013, she launched the “Journey into Wellbeing” a national television show currently airing on PBS and authored the book, Success from the Start with F.A. Davis Publishing.

Never resting for long, her latest endeavor is Well World Group, a firm focused on helping wellness businesses craft and deliver flawless customer experiences and she is in the process of launching Well World Productions, a full-service video and promotion company that “brings inspiring stories to life and shares them with the World.”

You can find Debra on Facebook at Journey into Wellbeing with Debra K and on YouTube & Blogging for Spafinder and Mind Body Green


ah150x100Alison Howland

“I will help you optimize your internal systems ensuring all the right tools are in place to deliver a flawless experience.”

With a strong background in the beauty industry, including sales and marketing, spa development, technical and business training, Alison brings 25+years experience to the projects on which she works.

Her Global experience and certification in Esthiology, Ayurveda, and Aromaology allows her to leverage her skills and bring a unique perspective to her projects. Her vast experience has given her the added the capacity to work across organizations with a variety of departments that span both internal and external clients, vendors, and related business partners.

Her long-time affiliation with Aveda/Estee Lauder saw her in a variety of positions–the most pivotal when she was requested by Aveda Founder, Horst Rechelbacher to assume the role of Spa Manager of the first Aveda destination spa. Her affiliation with Aveda/Estee Lauder continued in her roles of Global Spa Educator, Marketing Manager for Skin/Body/Spa and finally as Director of Global Spa Development: co-producing the Aveda Spa Congress for 2000+ attendees and launching Aveda Spas in fourteen countries.

In 2007, Alison founded Spa Success Consultants further supporting her passion for beauty, spa and wellness. She has worked with a variety of projects, including Fortune 500 companies. She currently has projects under development in Florida, Puerto Rico and St. Croix.

She is a regular contributor to industry publications as well as an international published writer. She is a member of the Green Spa Network Advisory Board and a sought after speaker at a variety of national and international industry events including Global Spa and Wellness Summit , International Congress of Esthetics, and PHRA

es150x100Eric Stephenson

“I will help manage change through the system and create highly engaged teams prepared to deliver the experience.”

Eric is the co-founder of imassage, Inc., an education and consulting company that works with wellness companies.  He is an international lecturer and the Director of Education for Elements Massage, the second largest provider of massage therapy. Eric helped guide the strategy with the team that created “The Elements Way”, a series of experiential touch points resulting in an overall net promoter score in 2014 comparable to brands like Apple, Amazon and Marriott.

Eric creates educational programs focused on career longevity for massage schools, spas and professional organizations. His presentations have included the American Massage Therapy National Convention, The International Spa Association Conference, The American Massage Conference, ONE Concept, The World Massage Conference, Esthetique Spa International Shows and AMTA state conventions.

Stephenson serves on the Board of Directors for the International Spa Association (ISPA), the largest professional spa association in the world headquartered in Lexington, KY.

web head shot__ChristineChristine King

“I will help you create, improve and streamline your fitness, nutrition and wellness services to generate higher usage, effective programming and unforgettable experiences.”

After a horrific, life altering accident that left her paralyzed, Christine decided her mission in life was to educate people about the importance of developing healthier lifestyles.   Knowing her level of self-care and fitness played a key role in her recovery she has spent her career helping companies, groups and individuals achieve optimal health.

She brings to Well World Group 20 years of experience and a full team at Your Best Fit, Inc.  Christine can spearhead your fitness facility project and management needs at ANY stage of development.  Whether you are renovating an existing facility or in the design stage, she will help you transform your vision into the environment and services your guests will rave about.  

Christine is an internationally certified Personal Trainer with the American Council on Exercise.  She is also a Post Rehab and Medical Exercise Specialist.  She creates results driven programming and services that are inventive and fun.  

Christine is a contributor to numerous publications and speaks nationally as well as being a featured expert in the television industry.   She has won numerous awards for the growth and innovation of her business and as a dedicated philanthropist throughout her community.

Website:  www.LifeOnlyBetter.com and FB:  www.facebook.com/LifeOnlyBetter